Trademarks, Copyrights, Patents and Trade Secrets: IP Strategies for Creating Competitive Advantage On Demand Webinar Replay
Intellectual Property (IP) encompasses all aspects of intangible assets resulting from creative innovation and you have likely heard of trademarks, patents, copyrights and trade secrets. But have you thought about how IP can impact your practice? In order to understand the relationship between IP law and healthcare, it is important to understand what kinds of intellectual property can be protected and why. Frier Levitt Senior Counsel Martha M. Rumore, Pharm.D., Esq., a seasoned Intellectual Property Attorney, admitted to practice before the U.S. Patent & Trademark Office, is pleased to present a seminar for our healthcare and life sciences clients and industry friends on “Trademarks, Copyrights, Patents and Trade Secrets: IP Strategies for Creating Competitive Advantage.” Knowing the economic value and importance of the intellectual property rights you create and develop assists in many strategic decisions you may make for your healthcare or life sciences entity. Valuation is required when merging, acquiring, entering into a joint venture, ADR, fund raising through bank loans or venture capital, negotiating the sale or license of intellectual property rights, and other situations.
This on demand webinar replay will covers:
- Creating smart value for your healthcare/pharmacy business and business ventures through IP valuation
- Using IP assets – trademarks, copyrights, patents and trade secrets- as both a sword and a shield
- Increasing brand value through trademarks
- Protecting trade secrets – the latest trends