Frier Levitt partner Brandon Zarsky is featured in a Part B News story, “Switching to Concierge? Don’t Short-Change Existing Patients.” The piece explores the legal and compliance risks for providers considering a transition to a membership-based concierge model—particularly concerns about how existing insured patients might respond and whether such a move could lead to legal consequences.
Specifically, the article answers the questions, “I’m thinking of transitioning my practice to a membership concierge model, but I suspect many of my current insured patients will object. Would I have to worry about getting sued or sanctioned?”
Brandon helps provide key guidance on how to approach the transition strategically. He states, “Practices may want to consider whether forming a new entity to house the concierge arm of their practice makes sense from a legal or financial perspective…Providers who are owners of larger integrated group medical practices should also review their corporate documents to determine whether they are permitted to provide services through a concierge model while an owner of such an entity.”
He also advises providers to clearly outline important enrollment terms in their service agreements, including payment schedules, renewal policies, and a defined list of included and excluded services.
Brandon’s insights help clarify the path forward for physicians navigating this complex shift in practice structure.
Or view partbnews.com.